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Director, Downstream Product Marketing

North Kansas City, Missouri, United States


Job Description

We are excited to share an opportunity as a Director of Downstream Marketing as we expand our Product Marketing team. This leadership role will own downstream marketing strategy for a large and highly complex product group with significant contribution to the product business unit and will give direction on the strategy to cross functional stakeholders across the product lifecycle. You will also have responsibility for managing and developing downstream product marketing managers within the product business unit, supporting adherence to product lifecycle management guidelines. You will partner directly with Corporate Marketing to develop promotion and positioning strategy for each product group and partner closely with Program and Field Marketing to ensure the alignment of messaging and collateral to various target audiences. Additionally, you will oversee marketing campaigns and monitor their effectiveness and ROI for future strategies.

The successful candidate for this job will have robust knowledge of how to bring a product to market, a strong background in sales or client engagement and be able to clearly articulate value propositions. Effective communication skills, a strong bias for action and being able to manage a team will be needed in this candidate.

If you are looking for your next leadership opportunity to drive real value and outcomes for our organization, we invite you to apply.
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Cerner Jobs and Careers

Time: 3:01

Sales, Marketing & Strategy

Whether your strength lies in sales, relationship management, marketing or strategy, you will be driving positive change by communicating the value of solutions that help solve the world’s most complex health challenges.

About Sales, Marketing & Strategy


Basic Qualifications
  • Bachelor’s degree required or equivalent related work experience
  • 7+ years of relevant professional experience

Preferred Qualifications

  • Product Marketing experience
  • Promotion and go to market launch experience


  • Currently living in or able to relocate to Kansas City, MO area or currently in a virtually approved city
  • Ability to travel up to 25%

Additional Information

Applicants for U.S. based positions with Cerner Corporation must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Some Cerner positions may be obligated to comply with client-facing requirements and occupational health requests, including but not limited to, an immunization set, an annual flu shot, an annual TB screen, an updated background check, and/or an updated drug screen.

Relocation Assistance Available for this Job:

Yes - Domestic/Regional

Virtual Eligible Job


Cerner is a place where people are encouraged to innovate with confidence and focus on what is important – people’s health and the care they receive. We are transforming health care by developing tools and technologies that make it more efficient for care providers and patients to navigate the complexity of our health. From single offices to entire countries, Cerner solutions are licensed at more than 25,000 facilities in over 35 countries.

Cerner’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. Cerner is proud to be a drug-free workplace.

EEO is the Law (English)
E-Verify Participation (English)
Right to Work (English)

EEO is the Law (Spanish)
E-Verify Participation (Spanish)
Right to Work (Spanish)

If you are an individual with a disability who is unable to use our online tools to search and apply for jobs, and need assistance or an accommodation in the recruiting process, please contact us by calling 866-434-1543 or by emailing

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